Conversion Rate

Conversion Rate is literally defined as a ratio between visitors who take desired action and all visitors. Desired action varies greatly from application to application and can mean a variety of things, including a sale, subscription, membership registration, software download, and even filling out a form, in other words just about any action beyond casual browsing.

Conversion rate depends on several factors, including attractiveness of the offer, interest level of the visitor and ease of the process. The more attractive the offer and the better the quality of presentation, the higher the conversion rate. Similarly, the closer the offer to the interest of the visitor, the higher the conversion rate. And finally, the shorter and easier the process of desired action, the higher the rate of completion, thus increasing the conversion rate.